Little Black Book (now acquired by unicorn Nykaa) is a lifestyle guide and e-commerce platform.

In my role as a Brand Solutions Associate, I crafted and executed customised ad strategies—leveraging social media, contests, articles, videos, events, and influencer marketing—to connect brands with LBB's 70 million millennial users.

Throughout my 4-month tenure (2022), I honed my project management skills through end-to-end campaign execution for 31 clients. Consistently achieving an average project profitability of 79%, I surpassed promised KPIs by 500% in social media impressions and 900% in article views, with the highest-viewed article nearing a million views. Here are some of the campaigns I had the pleasure of working on: