Objective:

The aim was to raise awareness and foster engagement for the 2nd Edition of Conscious Souk by Our Better Planet through an LBB Style Event Article and social media amplification.

Role:

Writing an article spotlighting Conscious Souk's 2nd Edition, along with social media content for Facebook & Instagram.

Execution:

Exceeded key performance indicators (KPIs) by 1,880% in social media impressions.