Objective:

The aim was to generate excitement and cultivate brand recognition for the launch of Shizuru's premium range of Japanese ocha, leveraging LBB's distinctive style through a web and app contest, alongside strategic social media amplification.

Role:

• Crafting an article and social media copy to drive contest participation. The article served as the entry point to a seamlessly integrated Paperform contest.

• Working closely with the graphics team to ensure visually appealing visuals to complement the article and social media content.

• Liaising with the client to ensure smooth execution and delivery of prizes to contest winners.

Execution:

Received 179 contest entries.