I worked on two separate LEGO campaigns. While there were multiple deliverables, my responsibility revolved primarily around overseeing the end-to-end video production process: from scripting to coordinating with venues, managing crews, and collaborating with freelance videographers to ensure the delivery of polished final products.

Campaign #1

The objective was to create awareness and engagement for LEGO on Valentine’s Day, inspiring users to spend time with loved ones by building LEGO sets.

Campaign #2

The focus was to generate awareness and engagement for LEGO’s F.R.I.E.N.D.S themed set.

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