I worked on two separate LEGO campaigns. While there were multiple deliverables, my responsibility revolved primarily around overseeing the end-to-end video production process: from scripting to coordinating with venues, managing crews, and collaborating with freelance videographers to ensure the delivery of polished final products.
Campaign #1
The objective was to create awareness and engagement for LEGO on Valentine’s Day, inspiring users to spend time with loved ones by building LEGO sets.
Campaign #2
The focus was to generate awareness and engagement for LEGO’s F.R.I.E.N.D.S themed set.