Objective:

The goal was to elevate brand awareness for Umeshu Lovers’ premium range of Japanese plum wines through an LBB-style web and app contest, complemented by social media amplification.

Role:

• Crafting an article and social media copy to drive contest participation. The article served as the entry point to a seamlessly integrated Paperform contest.

• Working closely with the graphics team to ensure visually appealing visuals to complement the article and social media content.

• Liaising with the client to ensure smooth execution and delivery of prizes to contest winners.

Execution:

Received 177 contest entries, and client got 400 new followers on their Instagram page.