Objective:

The goal was to raise awareness about Supertails’ e-store through a multifaceted approach: an LBB-style article, social media amplification, and banners.

Role:

• Writing an article about Supertails.

• Developing social media content for Facebook & Instagram.

• Coordinating with the graphics team to design and deploy website & mobile app banners, which remained live on the LBB site for a duration of two weeks.

Execution:

Achieved 520k article page views.