Objective:

The goal was to generate awareness for the menu offerings and convenient delivery services provided by Happy Thai Express through an LBB signature-style article and social media amplification.

Role:

Writing an article reviewing Happy Thai Express, along with social media content—specifically, one Facebook post, one Instagram post, and an Instagram story.

Execution:

Exceeded key performance indicators (KPIs) by 195% in social media impressions and achieved 200k+ article page views.