Objective:
The objective was to showcase Asian Paints’ Ezycr8 range of aerosolised paints through a series of Valentine’s Day-themed LBB-style deliverables. Tap the images to read/watch the outcomes!
Role:
My colleague and I jointly delivered the following:
Event Announcement and Giveaway Article: Authored an article announcing a Valentine's Day-themed event and giveaway in collaboration with a home decor influencer. The giveaway offered the first 150 signups a kit of 7 paints.
Logistics Management: Jointly oversaw the logistics to deliver all 150 giveaway kits in time for the workshop.
Social Media Content Creation: Collaborated with the graphics team to craft social media content promoting the event and giveaway.
Influencer Onboarding and Workshop Script: Facilitated influencer onboarding process, co-developed a workshop script and ensured delivery of her deliverables.
Zoom Workshop Hosting: Hosted a Zoom workshop alongside the influencer, engaging 116 participants.
Highlights Video Production: Post the event, coordinated with video team to produce a highlights video showcasing key moments of the event. The video was shared across LBB's platforms (web, app & social media), extending the campaign's reach and engagement.
