Objective:
The objective was to raise awareness of ACE Burgers' menu offerings through a combination of an LBB-style review article, an Instagram contest, homepage banners, and strategic social media promotion.
Role:
Review Article: After sampling ACE Burgers' range, I wrote a detailed review article and corresponding social media posts to drive engagement.
Banner Design and Deployment: Worked closely with the graphics team to design a banner for the LBB website and mobile app, which remained live for 10 days.
Instagram Contest: From writing captions and coordinating visuals to ensuring smooth communication with the client to ensure delivery of prizes to contest winners.
