Objective:

The goal was to generate awareness and foster engagement for Chor Bizarre's Festive Menu through a week-long Instagram contest.

Role:

Crafting copy, coordinating graphics, and facilitating communication with the client for the smooth distribution of vouchers to contest winners.

Execution:

Surpassed key performance indicators (KPIs) with a 56% upsurge in contest entries and a 306% surge in social media impressions.