Objective:

The aim was to enhance awareness of HSBC's Non-Resident Indian (NRI) services and products.

Role:

While the overarching campaign utilised multiple elements to extend its reach and impact, my role primarily involved coordination & collaboration with insiders in seven cities to procure authentic and localised footage. This was then refined by the video team before being published on the LBB website, app, and social media channels. Tap to watch!