Objective:

The goal was to position JW Marriott Mussoorie and The Westin Pushkar as the epitome of luxurious getaway destinations through the creation of LBB-style articles and strategic social media amplification.

Role:

Writing 2 articles spotlighting the unparalleled luxury and unique offerings of these properties, and creating social media content for Facebook and Instagram.

Execution:

Exceeded key performance indicators (KPIs) by 243% in social media impressions, and achieved close to a million article page views.