Little Black Book (now acquired by unicorn Nykaa) is a lifestyle guide and e-commerce platform with 70 million cross-platform monthly users. During my tenure as a Brand Solutions Associate (2021-22), I wrote articles and social media copy that reflected LBB's relaxed, millennial tonality while meeting client objectives. My articles consistently garnered high engagement, averaging over 350k views each, with the highest reaching almost a million. Tap to read!