From 2020 to 2021, I was the Marketing & Communications Executive at Rangsutra— one of IKEA’s social entrepreneurship partners—an artisan-owned craft company committed to developing sustainable livelihoods of over 2,000 artisans. I led the development of an organic social media content strategy that emphasised ethical, educational storytelling, with a specific focus on showcasing the stories of artisans across different clusters. This meant lots of research-focused copywriting…